GAMA Foundation

Performance Profile Branding and Book Design

The GAMA Foundation for Education and Research is a 501(c)3 non-profit association. The Foundation’s purpose is to sponsor research and produce educational resources that help field leaders in insurance and financial services run their businesses more effectively. The GAMA Foundation is the only organization in the world that does this.

The Performance Profile was branded to stick out from the usual Foundation branding since it’s a brand new program being launched this spring. The 50 page book was laid out to guide readers through text, charts, and other visuals. The challenge was to create a nice flow to the layout while being careful not to overwhelm the reader with callouts, quotes and visual cues.